Year 2: Mondays

I think the main reason I don't like Mondays is the scheduling:

10-11    Lecture
11-12    Nothing
12-1      Seminar
1-2        Seminar

2-4        Nothing

4-6        Lecture

There are too many 'nothings' spaced annoyingly amidsts somethings but not giving quite enough time to get my teeth into anything between lessons.

The second reason is that I am not particularly enamoured with the modules covered on a Monday.

I have finally got my head around Making It In The Media 2 which involves budgeting and the financial package. I don't like it but I  understand it and I think I can do it.

Unfortunately when it comes to Production Contexts I neither like it nor understand it.

My main problem is that 'audience behaviour' does not interest me. So researching and writing an essay on audience behaviours is no picnic to begin with.

Today, Warren hit us with a question:

"Why study audiences?"

Great question. Precisely what I wanted to know.


  • It tells us something about ourselves and other people
  • It tells us what people want

But why should that dictate what you produce as a content creator? Writers are usually taught to write what they would want to read, what is important to them, not what others want to read. If you do that it will never ever be passionate. It will just be produce. Like the X Factor.

Warren keeps hitting us with the X Factor. I think he wants us to heatedly debate its existence. We are continuously told that it doesn't matter whether we like it, hate it or don't care about it, its format and the way it affects society should matter to us as filmmakers.

I am not convinced.

To quote Warren:

"Millions of people watch the X-Factor. Millions of people pay to vote on the X-Factor. Powerful brands pay to attach themselves to the X-Factor because they know how many millions buy into the show."

Warren argues that this means as a researcher and content creator and as academics we should care about how the X-Factor works. We should at least be in awe of it as a business model.

A thought that popped into my head while he was telling us this:

"Millions of people pay for sex."

Also a succesful business model. Yet strangely it doesn't inspire me.

Anyway. I can't figure out what aspect of audience behaviour interests me. Another problem is that our research has to be 'generalisable.' Audience is not general.

I did hit on something that might interest me but I don't think it fits the brief. It was concerning fiction formats such as Doctor Who or Downton Abbey and what the reaction of its original British audience is when the writers start writing to draw in an American audience.