I have to say I find Mick's lecture's very interesting. It is a subject I have never bothered to look at before. How you appeal to different groups of people with your product is quite fascinating. I suppose, ultimately, it's just another way of analysing human behaviour.
For example, we were showed a few different advertisements for Nike.
- It plays on emotions.
- It plays on a parents emotions
- It plays on a man's emotion (which I find are far more set and longer lasting than women's)
- It plays on a value that has been created in a persons upbringing - something very hard to change or break
- It plays on the notion that 'if you are different you won't be cool'
- It plays on peer pressure
- It plays to a (I'm guessing) largely religious, church-going group of 'manly' men who read "Wild at Heart" (To be a hero, to be a warrior, to live a life of adventure and risk -yuk!) and believe that having manly man times with other men is the answer to being a man. There are a lot of that type living in America.