I read a wonderful quote from Guillermo del Toro, director of Pan's Labyrinth.
"Nobody that I remember in the 1970s or 1980s was talking about target audiences, tracking, which studio was weaker, or four-quadrant appeal. It's entering the building the wrong way. One of my most cherished rituals when I am shooting is waking up really early and playing 20-30 minutes of one of my favourite movies just to remind me what it is I am doing."
I want to go back to the almost child-like innocence I had in simply wanting to make films because I loved to watch them. Watching entertaining, good films makes me happy and I want to make films that I want to watch.